It is so easy, so extremely efficient – and it works. Disney/Pixar has just made the perfect movie in terms of merchandise. My 2 year old just loves them. He started a year ago being very into Thomas (the train), and some of the Disney movies has been popular – but nothing close to the Cars movie. I discussed this with my wife, and we think it is because our 2 year old like the cars because they have faces, just like Thomas the train.
So when Disney plans a new movie – how much time is dedicated to merchandising in the start? Is this a factor when they design the movie, or do they have the powers to merchandise almost anything? I think they plan everything into details before the movie is ready for the cinemas. A good carton movie is a movie that both children and their parents find interesting. The story needs to add value both in the direct story but also with references that the parents find interesting. Disney has a very good history in doing this.
I have seen the Cars movie a lot of times, not sure how many – but every time there is something new, a small part that I haven’t really reflected over. One-liners or something that happens in the background is what makes this movie great. And all these small items just the movie better – and making it easier for me to put THAT movie into the DVD player one more time. And every time we play that DVD we make the Cars brand stronger, making it easier for new merchandise to be charged to my MasterCard.
0 comments:
Post a Comment