For sure the
iPhone has grown into a real player in the mobile market. The big players
Nokia and
Sony Ericsson are probably using a lot of energy on their iPhone-killers. Personally I favor Nokia so I know more about their models. I currently use two; one
N82 on my leisure time and
E75 when I am at work. The question isn’t if the current iPhone is a great phone with its current features:
The question is who will make the next phenomena in the mobile phone industry
Some features are adopted as features you consider standard. When I got my first mobile over 10 years ago – talking was the key feature. It had the possibility for SMS –but I didn’t know about it when I got it. It was as an
Ericsson GA628. It had one “hidden” very nice feature. And that was the possibility to turn off the phone during a conversation, and by this not getting charged by the mobile company. This feature made operators in Norway change their pricing from counting outgoing to incoming. But the key feature was still only the phone – just that it was mobile.
After this phone I upgraded to a
Nokia 6110. It was very nice, and I stayed with the 6xxx-series for years until I wanted a mobile with a camera. Nokia has also changed their way of naming the phones – but the last 6xxx-mobile I had is still probably the best phone (basic features) I have ever had. (I still keep one
6310i in my travel pack as a backup phone – even after a year (or two) the battery probably has some power left.
I have tried both iPhone, QTEC,
HTC (last two with windows mobile), Sony Ericsson and
Samsung. One of the key reasons for choosing Nokia is the operating system. The
Symbian OS is developed only to be used as a mobile platform. This is an advantage. The iPhone is developed using the Apple OS X, just like Windows Mobile is the mobile version of Microsoft NT. There exists a lot of different mobile OS (even some Linux based). Google has joined the mobile industry with its
Android.
Maybe this Google project also will be a winner – time will show!
The best would be if you could buy your favorite hardware – and then load it up with the operating system you prefer. I don’t think Apple will let you use their OS on alternative hardware – just like they don’t want OS X to be installed on something else then Apple hardware. Nokia has their own Symbian, but they have given the code to Symbian Foundation making it Open Source. This will make their OS available to everyone. Linux is Open Source – and Microsoft doesn’t sell hardware, so it makes sense providing their Mobile Windows to everybody. To simplify will the battle be between hardware producers using off-shelf OS; proprietary like Windows – or open like Symbian, Android or something Linux-based. Or companies like Apple who want to make proprietary software that only runs on their hardware. The fight on the mobile arena will be just like the fight on computers.
The question is if Apple will continue to add features (both software and hardware) faster than companies focusing on only hardware, and companies focusing only on software. Will the Apple strategy of creating a need with their products work in the future? I think the current iPhone is to big as a mobile phone, and it doesn’t have the capabilities like small computers (missing a QWERTY-keyboard). With their smart-phone and buzz have Apple made an icon – but it isn’t next generation; it is only as good as its features. The camera is nothing compared to the ones sitting in Sony Ericsson and Nokia. Nokia’s partnership with
Carl Zeiss ensures the best lenses possible in their next mobile. The Apple iPhone needs a
new killer feature –
if not will somebody else create the next Phone!