Saturday, February 20, 2010

Spending less time on Facebook – I think?

I use the delicious toolbar in Firefox with “most visited” bookmarks. Almost all the sites I visit only are present in the top 25-27 sites listed in that view. I use short names or even just one letter as these sites normally have an icon with the sites logo. The changes to the top sites changes a bit over time as I use the net differently when I am in different modes. I am currently in a heavy work mode – using my laptop more or less only for work – the computer time I spend outside work is more writing blog-posts or reading up on specific topics.

Mashable wrote two days ago about "Facebook becoming the web’s ultimate timesink" where an average US Internet user spends on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. As the article on Mashable says:
“Think about that for a moment”.
For me the number of time I visitt Facebook per week is falling as I can see the bookmark for Facebook is dropping in my “most visited” view. I share more content, so twitter.com, j.mp and blogger.com is moving up. Facebook is down on 10th place. This is from my computer. I do visit Facebook with my mobile. In between meetings, and sometimes when I am “idle”. And I guess that is where Facebook gets more and more visits. Not from the time we spend at our computer, but from our handheld devices.

And I guess this trend is why an average US internet user spends more and more time on Facebook – the content is in a specific Meta frame. It is like talking with your friends and family. Facebook has tricked as all into their net. But the last changes to their site have made me feel like less is happening. It is more boring. I don’t think it is my friends being less interesting. I think it is because Facebook has changed the algorithm they use to serve me content. If somebody comments on something – it feels like that story “stays-around” longer than it used too. And I want new content – not just new comments on old content!

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